Case studies

Airline build up and branding strategy in Uganda

Startup airline - Uganda Airlines

Uganda’s government decided to reborn its defunct national carrier in 2019. Investments were made in new aircraft (Bombardier CRJs and Airbus A330-800s). The Airbus Consulting team brought expertise in different areas of the airline like strategy, financial modeling, flight operations, maintenance, network planning to develop the airline organisation, processes, and staff preparing it to long haul operations. The consulting team led by Gabriel produced elements to define the branding positioning and the commercial strategy of Uganda Airlines aiming at attracting more tourists to visit the country.